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In primul rand, e important de stiut ca BSR (Best Sellers Rank) e foarte „instabil”, se schimba de mai multe ori pe zi in functie de dinamica intregii categorii, nu doar in functie de vanzarile produsului.Cineva pe un grup de Facebook (international) a scris urmatorul lucru, foarte util:AMAZON’S BSR EXPLAINED: STOP USING IT THE WRONG WAY!On the surface, the concept of BSR seems simple and obvious. But, if you dig a little deeper you’ll find that there’s a lot more to it. In this post, I answer some common questions about BSR and help to dismiss some misconceptions that exist about it in the Amazon Seller community.WHAT IS BSR?BSR stands for “Best Sellers Rank” (often mistakenly referred to as „Best Seller Rank”, without the „s”) and is a metric published by Amazon indicating a product’s popularity compared to other products in the same category. A product with a BSR of 1 is the “best seller” in that category, so the smaller the number, the better the rank.HOW DO I FIND A PRODUCT’S BSR?When you click through to a product’s detail page on Amazon, scroll down and you’ll find the “Best Sellers Rank” in the “Product Information” section. In fact, you’ll probably find more than one BSR being reported there.
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That’s because BSR relates to a specific category and one product often ranks in several categories, or sub-categories, at the same time. For example, in the image below, this product is currently ranked number 122 in the Kitchen & Dining top-level category and is the “Best Seller” (ranked number 1) in the Spatulas sub-category.HOW IS BSR CALCULATED?Ah yes – this is where it starts to get complicated. First of all, nobody knows except some really smart people behind the scenes at Amazon and they really don’t want to tell us.